EXPERIENCE
Territory Studio - London – 2022-present
Creative and tech oversight - Audi MR
Digital consultancy & pitching
Netflix - Amsterdam – 2022
Digital Producer, EMEA (Creative Marketing)
Media.Monks – 2017-2021
– Amsterdam – 2020-2021
Global lead, XR (AR/VR) team
- Shanghai - 2017-2020
Creative, design & tech oversight
Creative tech / experiential focused
Wieden+Kennedy – Shanghai – 2016-17
Kennedys – Creative talent incubator
Creative Guanxi – Shanghai – 2015-16
Co-founder - Launched a freelancing platform for creative professionals in China.
Hogarth – Shanghai – 2013-15
Film & VFX operations
GTB – Shanghai – 2012-13
Business Strategy Analyst
AWARDS
Cannes Lions
Anne Frank: The Bookcase for Tolerance
Bronze - Digital Craft / Personalised Storytelling & Experience
Shortlist - Digital Craft / UX & Journey Design
Shortlist - Brand Experience & Activation / Not-for-profit / Charity / Government
D&AD
Anne Frank: The Bookcase for Tolerance
Yellow Pencil / Entertainment / Use of AR / 2022
Wood Pencil / Graphic Design / Websites & Apps
Wood Pencil / Experiential / Use of AR
Wood Pencil / Digital Design / Use of XR
Shortlist / Digital / Storytelling
Webby Awards
Anne Frank: The Bookcase for Tolerance
Winner - Apps and Software, Best Use of Augmented Reality 2022
People's Voice Winner - Virtual & Remote, Diversity & Inclusion
PUMA: Run My Way
Honoree - Advertising, Media & PR, Experience Marketing 2020
FWA
FWA of the day – Samsung: Dreamground
FWA of the day – Anne Frank: The Bookcase for Tolerance
FWA of the day – Amazon: Fox’s Jolly Adventure
FWA of the day – Netflix: Eden Unearthed
FWA of the day – Abu Dhabi Tourism: Soaring above Abu Dhabi
FWA of the day – Google x Internet Saathi: Stories of Courage
FWA of the day – Diesel x Pronounce: Shanghai Launch
FWA of the day & of the month – Google Arts & Culture: Living JiǎGǔ
FWA of the day – JLabs: Flagship Installations
FWA of the day – PUMA Run My Way
FWA of the day – Nike Zoom Pegasus Turbo
ADC Awards
Anne Frank: The Bookcase for Tolerance
Silver - Extended Reality / AR / VR
Silver - Design for Good / Interactive
Bronze - Design for Good / Experiential Design
Bronze - UX / UI / User Experience Design
Merit - Digital Experiences / Augmented / Mixed Reality
OTHER
Adweek – Global Experiential Award – Google Arts & Culture: Living JiǎGǔ
Phoenix Tree Award – Bronze – Google Arts & Culture: Living JiǎGǔ
Anthem Award – Gold – Google x Internet Saathi: Stories of Courage
Phoenix Tree Award – Silver – PUMA Run My Way
Spikes Asia – Silver in Digital craft – PUMA Run My Way
Ad Stars – Bronze in Interactive Craft – Innovative Use of Technology – PUMA Run My Way
Campaign Asia – Gold – Greater China Production Agency of the Year
EDUCATION
Maastricht University
Master of Science, International Business – 2010-11
Maastricht University
Bachelor of Science, International Business – 2006-09