Bringing to life Amazon’s holiday catalogue through AR
Responsibilities
ROLE: Executive Producer - Extended Realities (XR)
CLIENT: Amazon
PRODUCTION: MediaMonks
Awards
The work
We brought this year’s edition of Amazon’s Holiday Lookbook to life in a kid-friendly AR experience, based on the childrens’ kids’ story Fox’s Big Day Out. Accessed through a QR code in the lookbook, Fox’s Jolly Adventure lets kids place and explore a winter wonderland on desktop and mobile. Resembling a pop-up book, the experience combines a 3D landscape animation with 2D animal characters who perform gimmicks on-tap. We extend the adventure further by inviting visitors to go fishing with the book’s characters in a fun AR game. The festive experience can be enjoyed until the end of January 2022.
