An AR experience for good; encouraging education and tolerance through the voices of inspiring young adults
Responsibilities
ROLE: Executive Producer - Extended Realities (XR)
CLIENT: Anne Frank House
PRODUCTION: Media.Monks
AGENCY: Innocean Berlin
Awards
Cannes Lions
Bronze - Digital Craft / Personalised Storytelling & Experience
Shortlist - Digital Craft / UX & Journey Design
Shortlist - Brand Experience & Activation / Not-for-profit / Charity / Government
Yellow Pencil / Entertainment / Use of AR / 2022
Wood Pencil / Graphic Design / Websites & Apps
Wood Pencil / Experiential / Use of AR
Wood Pencil / Digital Design / Use of XR
Shortlist / Digital / Storytelling
Webby Awards
Winner - Apps and Software, Best Use of Augmented Reality 2022
People's Voice Winner - Virtual & Remote, Diversity & Inclusion
ADC Awards
Silver - Extended Reality / AR / VR
Silver - Design for Good / Interactive
Bronze - Design for Good / Experiential Design
Bronze - UX / UI / User Experience Design
Merit - Digital Experiences / Augmented / Mixed Reality
The work
Together with Innocean, we developed an AR app for Anne Frank House, taking visitors on an empathetic journey to learn the struggles of those facing intolerance. Supporting the #DontHateEducate campaign, we created an AR model of Anne’s bookcase to act as a portal into the rooms and lives of five adolescents and their varying experiences with discrimination. Using photogrammetry, a spatial scanning technique, we rendered their rooms into immersive digital environments. Taking digital folders from the bookcase, guests can listen to the stories of Anne, Majd, Kuei, Dalit and Mees, engage with their spaces and explore personal objects.
