WeChat mini-games that put you in the (plastic) shoes of LEGO City characters

Responsibilities

• ROLE: Creative Producer

• CLIENT: LEGO

• PRODUCTION: MediaMonks

The work

When LEGO wanted to promote LEGO CITY in a way that clicks with Chinese kids, we created three WeChat games that let players become urban heroes. Hosted on H5, WeChat’s interactive platform, the games gives kids the chance to save the city by preventing crime or putting out fires. We were responsible for every aspect of the creation process — from UX, UI and QA to producing original copy, sound and animations. The games were massively successful, attracting over 2.1 million players across China in 30 days.