An immersive and competitive running in-store experience for the launch of the new Nike Zoom Pegasus Turbo
Responsibilities
ROLE: Lead Producer
CLIENT: Nike
PRODUCTION: MediaMonks
Award
The work
In an effort to promote Nike’s Zoom Pegasus Turbo sneakers inside Chinese Nike stores, we produced an interactive running experience for six locations. Featuring treadmills and curved floor-to-ceiling screens, visitors had to run as fast as possible to launch an animated rocket into outer space. For Nike’s flagship store in Shanghai, we elevated the experience with a competition mode, letting friends sprint side-by-side and try to reach the top of a city-wide leaderboard. Runners could share a video of their Pegasus-powered sprint on social media, keeping the energy of the campaign going long after the event ended.
