Supercharging the brand new Red Bull app with fun and immersive AR games

Responsibilities

• ROLE: Executive Producer - Extended Realities (XR)

• CLIENT: Red Bull

• PRODUCTION: MediaMonks

The work

We helped Red Bull fly into 2021 in style by creating a suite of AR games on Red Bull’s app. The 5 games each speak to a key Red Bull sport: gaming, rally racing, mountain biking, skateboarding and surfing. Each game is unlocked by scanning a Red Bull can and creatively uses the can as an integral part of the game. We were responsible for the whole production, from concept to release. With a chance to win a grand prize if players top the leaderboard, the games motivated people across the world to download Red Bull’s new app.