Sending visitors (literally) flying over everything Abu Dhabi has to offer
Responsibilities
ROLE: Executive Producer
CLIENT: Abu Dhabi Tourism
PRODUCTION: MediaMonks
Awards
The work
We partnered with the Abu Dhabi Tourism Board to produce an immersive experience for Chinese mall-goers—enabling them to explore some of the city’s best attractions. Housed within a purpose-built UAE-inspired structure in one of Shanghai’s most popular malls, a steady stream of curious participants was guaranteed. Watching a 180° dome-shaped screen while strapped into motion seats, our audience embarked on an exhilarating 4D journey, witnessing Abu Dhabi from a soaring falcon’s perspective. The experience racked up over 3,200 visitors, with 150 early birds winning ticket discounts for an actual visit to Abu Dhabi.
