A larger-than-life AR experience for one of the most advanced stadiums ever built in downtown Los Angeles
Responsibilities
ROLE: Executive Producer - Extended Realities (XR)
CLIENT: Samsung
PRODUCTION: Media.Monks
AGENCY: Wieden+Kennedy Portland
Awards
The work
Joining forces with Wieden+Kennedy, Moment Factory and The Resource Factory, we created Samsung Dreamground—a first-of-its-kind XR experience that transforms the physical world into a fantastical AR wonderland where users can create, explore and play.
To build Dreamground, we developed a standalone app and used real-time development and rigorous 3D production to bring it to life.
Transcending the everyday AR experience, we filled Dreamground with fantasy-like landscapes, winsome world-building elements and giant interactive sculptures.
With its location-based functionality, the experience dynamically adapts to where people are and what they see through their lens. Those wishing to explore Dreamground outside of SoFi can visit Samsung’s flagship store in NYC or try the general AR experience at home.
