Raising awareness for the protection of sea turtles in China

Responsibilities

• ROLE: Executive Producer

• CLIENT: WildAid

• PRODUCTION: MediaMonks

PR

CampaignBrief
Campaign Asia
Branding in Asia

The work

Casting ourselves as sea turtle custodians, we partnered with WildAid China to devise, design and develop a public-awareness campaign. The initiative highlights the everyday actions all individuals can take to help protect sea turtles. We shot and edited a campaign video with Asia’s heartthrob, Eddie Peng, and also created OOH ads and a microsite. Visitors are invited to show their support by creating a turtle-guardian avatar to share on WeChat alongside a pledge such as committing to using less single-use plastic. By encouraging individuals to make small changes, we’re making a big difference for China’s sea turtles.