Unveiling Diesel’s collaboration with up&coming design duo Pronounce

Responsibilities

• ROLE: Executive Producer

• CLIENT: Diesel

• PRODUCTION: MediaMonks

Awards & PR

FWA of the day
Branding in Asia
Campaign Brief Asia

The work

To unveil Diesel’s Pronounce collection in Shanghai, we got to produce an immersive in-person event in October 2020. Celebrating the fusion of Chinese fashion and Italian craftsmanship, we transformed a 700m² basement into a high-end exhibition—elevating everything from the concept and art direction to the lighting and music. We created bespoke artworks including a real-time projection onto a 50m² structure to make for an ever-changing experience. The exhibit also included an installation where we projected a mood film onto drapes to create the illusion of an indoor waterfall—or the perfect photo op depending on how you look at it.